The State of Modern Music Marketing in Film and Television
(The Bill Bordy Media Conference Center)
5:15pm - 6:00pm
with Brian McNelis (SVP, Music and Soundtracks - Lakeshore Entertainment), Nikki Walsh (Manager, Film Music - Universal Pictures), Amanda Byers (Tunefind), Mike Fink (Sr. Director Industry Relations, Pandora) - Moderated by Evyen Klean ('Game of Thrones', Neophonic)
While the soundtrack business (like the record business as a whole) may never rise to the financial heights it reached into the 90’s, the connection between audiences and the music in media is as strong as ever. How and when can studios and labels tap into that for optimal results? When does a soundtrack album make sense? What other platforms can be used to reach audiences with film music, particularly on smaller films? What makes these soundtracks successful, the film, the music, the marketing plan, or all of the above?
Evyen Klean (Moderator)
Music Supervisor, Neophonic
Evyen Klean is a Music Supervisor at Neophonic, Inc. a premium music supervision company based in Los Angeles, California. He is an Emmy Award winner, a five-time Guild of Music Supervisor Award winner including four “Music Supervisor of the Year” honors as well as a five-time Hollywood Music in Media (HMMA) Award nominee. He founded Neophonic in 1980 and was involved in the areas of Artist Management, Music Publishing, Record Labels, and Recording Studios where he developed a reputation of vast musical knowledge, experience and strong relationships in the entertainment community. Eventually shifting the company’s focus to music supervision, Evyen has since supervised and consulted for over 100 films and over 1,500 hours of television. From full service soundtrack production and supervision, to creative and technical consultation, he has worked with nearly every major film and TV studio, network, and independent alike.
In addition, he has had the pleasure of consulting for HBO for over eighteen years and was most recently awarded a 2015 Emmy for his music work on the HBO film Bessie. Besides working with dozens of award winning directors, producers and composers, Evyen has produced music for Film & TV with a variety of artists such as Queen Latifah, Lucinda Williams, Little Richard, Mos Def, Jackson Browne and BB King to name a few.
Evyen is currently a Music Supervisor on the award winning and critically acclaimed TV series Game Of Thrones, Westworld, The Knick, and the new Cinemax series Quarry as well as HBO films Confirmation (Dir. Rick Famuyiwa, Kerry Washington, Greg Kinnear, Jennifer Hudson), All The Way (Dir. Jay Roach, Bryan Cranston, Melissa Leo), and The Wizard of Lies (Dir. Barry Levinson, Robert De Niro, Michelle Pfeiffer) and the upcoming The Immortal Life of Henrietta Lacks starring Oprah Winfrey. He also currently serves as Music Supervisor on Timeless for NBC as well as the upcoming feature Mudbound starring Garret Hedlund and Joel Edgerton in addition to consulting on the HBO series Vinyl (Martin Scorsese, Mick Jagger) and The Night Of (Steve Zallian) as well as the Emmy Award-winning Veep (Julia Louis – Dreyfuss). Other recent credits include the new NBC series Timeless (Shawn Ryan), Mad Dogs for Amazon, The Brink and True Detective for HBO as well as Emmy Award-winning films Bessie and BAFTA and Emmy Award-winning Behind the Candelabra.
Evyen is a proud member of the Academy of Television Arts & Sciences, NARAS, AFI, ASCAP and BMI.
Managing Director, Tunefind
Love that song you just heard on your favorite TV show? Got to have it? Lucky for you, there’s TuneFind. The leading site to find music that’s been featured in TV shows and movies, TuneFind has music listings for over 700 TV shows and another 700+ movies. Working directly with the Music Supervisors who select the music, composers, and our community of over 2 million super-fans each month, TuneFind compiles all the songs featured, including unreleased tracks, original score, and other hard-to-identify music. With over 10 years in the business, TuneFind is the top destination for fans, music licensors, artists, and labels interested in sync and soundtracks. Amanda oversees operations for TuneFind, including strategy, product management, community, and Music Supervisor ad partner relationships. Learn more: tunefind.com
Manager, Film Music - Universal Pictures
Nikki Walsh is a Manager in the Film Music Department at Universal Pictures. She is part of the creative team that helps oversee all music aspects of Universal's films. Her primary focus areas are in marketing, publicity and awards for Universal's soundtracks and in-house record label, Back Lot Music. Having originally begun her career as an assistant to the head of Gorfaine/Schwartz Agency, she loves meeting new upcoming composer talent and putting together reels for Universal's project slate. She graduated from USC with a B.S. in Business Administration Cinema-TV and Minor in Music Industry.
Sr. Director, Industry Relations - Pandora
In his role as Sr. Director, Industry Relations at Pandora, Mike Fink specializes in label and artist relations, music curation, artist-driven events and custom content programs. In this role, he is responsible for communications with record labels and artists-forging new and maintaining existing relationships. Mike also works directly with labels and distributors to identify and add new music and content into the Music Genome Project. While at Pandora, he has established and continues to spearhead a number of programs, including the Pandora Whiteboard Sessions, which have successfully connected more than 250 artists to their fans through intimate live performances.
Before joining Pandora, he produced over a thousand shows at The John F. Kennedy Center for the Performing Arts and co-founded indie label The Kora Records.
Senior Vice President, Music and Soundtracks - Lakeshore Entertainment)