(Greater Goods Co)
Hip hop just celebrated two huge milestones this year; it's 45th birthday and being crowned the most popular genre in the US. The music licensing world has started to reflect the genre's popularity with TV shows like Empire, Power, Insecure using predominantly urban music. Ads, video games, major studio pictures and their trailers all want hip hop. But how easy is it to license? Given that the genre was birthed by DJs mixing and looping the "breaks" in popular records, hip hop instrumentals are traditionally rooted in sampling. The songwriting can often be a democratic process involving multiple writers, interpolations, and potential rights disputes. Our discussion taps the perspectives of a diverse group of expert panelists on the challenges and solutions in an entertainment marketplace with an increasing demand for hip hop music.
TYPE: Moderated Panel
ROOM: TAPER HALL 102
TIME: 5:00pm - 5:50pm
Music Supervisor Jen Ross is well regraded for her work on some of the highest-profile Hip Hop driven television series currently on the air, including Fox’s Golden Globe-nominated, “Empire”, as well as Starz’s highly acclaimed drama “Power” which earlier this year received the 2018 NAACP Image Award for Best Outstanding Drama. Through these fan-favorite series and more, Jen has had the great fortune to master her craft working with some of the most iconic names in the music industry.
Hailing from Inglewood, THURZ creates "designer" music with fabric covering all the facets of the young, black Los Angeles experience with threads from Belize and West Africa. Thurz’ music and writing abilities have been used in projects for Nike, RedBull, Neighbors 2, CSI, Silicon Valley, and more.
Gary Greenberg is a music attorney with over 25 years of experience in the music industry. Mr. Greenberg runs his own firm in Los Angeles, representing such clients as Fantasia, Rob $tone, Joe Moses, Saweetie, and the producers of Kendrick Lamar, Drake, and Travis Scott. He co-wrote the popular music industry book “Everything You’d Better Know About the Record Industry.” Gary also teaches a class on Music Licensing at UCLA Extension. Mr. Greenberg brings a unique perspective to his law practice because of his history as a professional drummer for artists like Sugarfree and Bone Thugs n’ Harmony.
Adèle began her career in music supervision interning at Neophonic Music & Media under Evyen Klean and PJ Bloom. In 2015 she began working with Joel C. High at creative control where she has worked on projects such as Demetri Martin’s Tribeca award-winning film Dean, The 10th Anniversary of the Guys Choice (formerly known as Spike Guys Choice Awards) featuring live performances by Andra Day, Robin Thicke and John Legend as well as working alongside award-winning choreographers Nappytabs, Tyler Perry’s Boo! + Boo 2! A Madea Halloween, and DJ Pooh’s Grow House where she also coordinated the soundtrack which featured artists such as Snoop Dogg, Wiz Khalifa, Kurupt and Cypress Hill.
Recent notable projects have been Warren G’s G-Funk documentary, Tyler Perry’s Acrimony, Universal Pictures Honey: Rise Up and Dance, Telefilm Canada’s 1999 which premiered at this year’s Hot Docs Film Festival and Jeremiah Terminator LeRoy which will premiere as this year’s Toronto International Film Festival’s Closing Night Gala film.
(Music Supervisor, Creative Control)
As owner of Greater Goods Co., Mike Jansen has worked hard to champion independent music in sync licensing for over 7 years. Starting in Toronto and eventually relocating to Los Angeles, Greater Goods represents a carefully curated roster of artists including Diplo, Moby, Run The Jewels, A Tribe Called Red, Wavves, and BADBADNOTGOOD. Their placement list features campaigns for Apple, Nike, Google, Sprite, Budweiser, and H&M, as well as spots in Grey's Anatomy, CSI, Orange Is The New Black, Baby Driver, and FIFA.